Friday, 24 April 2020

Sixteenth week! (20/04/20 - 24/04/20)

This has been yet another busy, busy week.
We managed to find a great 60-day free trial deal for Hootsuite, so we can use it for another 2 months at least! Having a scheduling platform then suddenly having to remember time's to post on your own is a struggle!
I've been busy helping Simon rebrand and rewrite a document from Equiniti 360 Clinical, including changing colours, fonts and images, and a lot of meetings on Teams! It looks great and has now been sent off.
I also helped tweak and edit another document for PReP, instructions on how to use the software. I tested that the steps worked and the tutorial videos Will made worked.
I have been on call after call with Zaheer organising our webinar next Friday at 12pm. I've been designing the webinar on GoToWebinar, the registration invite email, and the registration page. as well as posts to promote it on social media which I've now scheduled on Hootsuite. We had a bit of an issue at first, because we have created a new LogMeIn account using training@premierit.com. At first, this wasn't a proper email address and we couldn't access the emails being sent to it, such as the registration invite I normally copy and edit. John helped us after having a meeting on GoToMeeting and he created an email for Training which is now on my outlook. Now, whenever someone registers I get an email notification. So far we only have one registrant. I also finished rebranding the powerpoint he asked me to do.
I also sent out an email to help promote our last webinar with escalla, to help people learn Microsoft Teams. Quite a few people have now signed up!
Our second 60-second update video went out this morning, Lewis discussed what we've been doing with Barts Health to help NHS Nightingale with eLearning and LMS software. We sent out an email and posted it on our social media.
We had our usual escalla meetings with their marketing team. They thanked us for making the tweaks to the presentations and gave us a new task to find the HR contacts of some estate agents and put them in a table. We're still checking the social media of the confirmed people who we were investigating last week.
We had our weekly team meeting as usual, and the directors updated us on what's been going on. Simon also informed the team that a few people have been furloughed.
I also made some changes to a presentation I did to Ian West back in February so I could upload it to Skilsure as evidence, as well as making some corrections to my Online/Offline Marketing report.
I've made a start on my CNO Summit Birmingham report. I'll make sure this is done by next week.
To make it easier to keep track of my tasks I've set up my own Trello board. https://trello.com/b/JAavngqD/megan-to-do
I've started adding the MSF footage to the showreel. Even though we can't be in the office to record more footage it's going reasonably well.
I finally completed our G-Cloud 12 application! We're going to review it on the 15th of May but for now I can forget it exists. Whew.

Friday, 17 April 2020

Fifteenth week! (14/04/20 - 17/04/20)

This weeks working week started from Tuesday due to the Bank Holiday.

I've has lots of meetings regarding G-Cloud 12, including discussing with Nikki whether listing e-Learning is a good idea. We've decided to go through with this.

Simon has been asking me to create some emails and content to send out to new clients when they are being transferred from their old appraisal systems to our new ones, overall just lots of emails!

Including an email promoting escalla's final Microsoft Teams webinar, and the first weekly update video to clients from Simon. Next week Lewis is going to do one covering NHS Nightingale and how we've been involved.

Zaheer has been asking me to help him prepare for future webinars and touch up their powerpoints so they have the right look and feel.

Me and Ahmed have decided that our priorities regarding social media should be Twitter and LinkedIN. We're still going to post to Facebook and Instagram but we've realised we're not going to reach the correct audiences focusing so much time on them. I've personally been struggling gaining and retaining followers on Twitter, but I'm doing what I can.

We've had our usual meetings with the escalla marketing team and we presented our new social media plan to them, they gave us some more tips and advice and ideas. We've also been doing some final tweaks to the rebranded presentations so they all have the same style.


Tuesday, 14 April 2020

Fourteenth week! (6/04/20 - 9/04/20)

On Monday this week, me and Ahmed had a meeting with Simon to discuss the end of March's metrics. They were all very low and we discussed ways to recover from this. We're seeking advice from Laura, Carl and Matt during our meetings on Tuesdays and Wednesdays but we have also decided we're going to look into paid advertisements for Facebook and Twitter. We also decided Instagram isn't a platform we need to invest too much time in, so we're presenting our new social media plan to Simon at the end of the week.

During the meeting we also discussed the idea of recording and sending out weekly update videos to all of our clients to assure them we're still working as usual and let them know what we're working on so they know we're here when they need us. They are to be posted on social media as well. Simon recorded the first one and Lewis is recording the next, the directors are going to take in turns.
To do this we're using Mailchimp to create a template, we already have a Premier IT account but we have never used it before, so on Thursday Tiff gave us training.

As I write this I have now completed the email template. I have attached it to this blog.

I'm still working on G-cloud 12 applications, I'm trying to get one product's listing done every day but we have an extra 3 months deadline so this isn't a priority anymore.

We're still trying to adapt our social media posts to be more appropriate to the situation we're all in and on Thursday I tweeted a clapping GIF for the #ClapforCarers which was well received.
I am still trying to get to Level 2 English and Maths on BKSB which seems to be taking ages, but I've made sure to complete both assessments for each.

Simon also asked me to design 2 more emails for some work the company are doing.

I have now finished rebranding all of the powerpoints for escalla and Carl has set us the task of *stalking* people's social media who are relating to NHS Nightingale to make sure they aren't posting anything they shouldn't be doing. We are going to check on these people weekly.


Friday, 3 April 2020

Thirteenth week! - (30/3/20 - 3/4/20)

This week we have been completing our second Online/Offline Marketing training week and adding to our report in preparation for our exam, but due to the coronavirus outbreak we have had to do this online via GoToWebinar, which was strange at first but eventually I got used to it, and we did lots of Kahoots and practice exam questions. We still don't know when our exam is but I'm revising anyway.
The Coronavirus may have affected where I do my work and how but thankfully I am still able to carry out the normal duties I would be doing in the office. I'm still able to manage social media, create content using Canva and Photoshop, monitor the marketing inbox, collect metrics and view analytics and send and receive emails as well as a lot more. The only thing I can't do from home is put on the internal Premier IT, and we have created a range of different social media posts in response to the Coronavirus to post online.
Working at home has meant I've had to work independently and use my own initiative since I don't have my manager giving me tasks and things to do, though I can email and message colleagues on Slack if I ever do feel stuck and need something to be getting on with, communication is important when you don't have your colleagues to chat to in the office. I still wake up early every morning to start work at my usual time and give myself regular breaks. I've had to use my thinking skills to come up with engaging content to post in this worrying time.

Videos

G-Cloud 12 Evidence Video (from G-Cloud Report) CNO Banner on Photoshop Scheduling a webinar email campaign for escalla on Mailchimp Amendin...